Top 22 Benefits of Google Analytics 4
Google Analytics 4 (GA4) is more than just an upgrade from Universal Analytics—it’s a complete reimagining of how data is collected, analyzed, and used. If you’re wondering what makes GA4 better and why you should switch, this guide outlines the top benefits you should know. 1. Explorations Previously available only in GA360, the Explorations feature […]
A Comprehensive Guide to Implementing Basic Consent Mode with Google Tag Manager
Google’s Consent Mode allows you to tailor how tags behave based on a user’s consent status for different tracking purposes. While primarily designed for use with Google tags, when used with Google Tag Manager (GTM), it can also help control third-party tags through Consent Mode’s APIs and custom logic. There are two main types of […]